Success stories

Introduction:

MB Events & Entertainment is a leading event management company, specializing in corporate and wedding events. As a dedicated Business Growth Consultant, the objective was to empower MB Events for long-term and sustainable growth by focusing on corporate event customers.

Challenges Faced by MB Events:

1. Centralised Decision-making Structure: High dependency on the company’s founder(s) was making it difficult to unlock growth

2. Customer Retention: Retaining existing clients and fostering repeat business demanded thoughtful planning and effective retention strategies.

3. Customer Acquisition: Intense competition in the event management industry and lack of focus posed challenges in acquiring new corporate clients.

4. Growth Sustainability: MB Events sought strategies to achieve consistent growth while maintaining exceptional service standards

Key Objectives:

The primary objective was to achieve sustainable business growth for MB Events & Entertainment by:

1. Acquiring new corporate clients, especially in the jewelry, banking, and industrial sectors.

2. Enhancing current event planning & execution processes to achieve service excellence, timeliness, and customer satisfaction.

3. Establishing strategies to increase customer retention ratio and foster long-term partnerships.

4. Refining existing organizational structure & culture to support long-term business growth.

Consulting Approach:

To unlock MB Events' potential and address their unique challenges, the consultation approach encompassed:

1. Foundation-Level Refinement:

• Assessed existing organizational structure, team dynamics, processes, and company values.

• Implemented an optimized organizational chart and enhanced team structure along with specific KRAs & KPIs to support scalability.

• Defined company Vision, Mission, Values & Goals to foster clarity & performance culture

  2. Improved Planning & Execution Strategies:

• Analyzed current event planning and execution methods, identifying opportunities for optimization and innovation.

• Crafted & implemented relevant strategies, processes, SOPs, success metrics & tools for flawless event execution and exceptional client experiences.

  3. Acquiring Corporate Customers:

• Reviewed current marketing strategy & content engagement analysis on website and social channels.

• Developed a refined marketing and sales strategy, impactful sales presentations, and engaging emailers to attract and convert corporate clients.

• Developed a tailored Sales playbook, streamlined processes, and implemented CRM to convert more new corporate clients.

• Assisted in recruiting candidates with the right expertise to bolster the sales team.

4. Customer Retention Strategies:

• Devised personalized retention strategies to nurture existing client relationships and drive repeat business.

Results and Achievements:

Through collaborative efforts, MB Events is on a path to achieving remarkable & sustainable growth by:

1. Market Leadership: On the path to securing a significant market share in corporate event management, particularly in the jewelry, banking, and industrial sectors.

2. Strengthened Reputation: Consistently delivering exceptional events, earning a reputable position in the industry.

3. Steady Growth Trajectory: A structured team and streamlined processes contributed to steady and sustainable growth.

4. Enhanced Client Relations: Focused efforts on customer satisfaction started resulting in increased loyalty and repeat business.

Success Metrics:

• Market share growth in corporate event management.

• Client satisfaction and retention rates.

• Revenue growth and achievement of sales targets.

• Employee performance and engagement levels.

Conclusion:

The success story of MB Events & Management highlights the transformative power of strategic consulting and innovative approaches in achieving long-term, sustainable growth. Our collaborative efforts unlocked their true potential, paving the way for remarkable achievements in the dynamic event management industry.

Unleashing Potential: A Tale of Success with MB Events & Entertainment

#Vision, Mission, Values #Org. Chart Refinement #Customer Acquisition & Retention Strategy #Sales Playbook #SOPs

Challenge:

A UK-based startup, Praiso, sought to develop a driving safety product but required assistance with validating the idea, creating a Minimum Viable Product (MVP), and ensuring product-market fit.

Our Approach:

To address the challenge, we undertook a comprehensive approach. We began by understanding the startup's vision and the core idea behind the product. Our team conducted extensive market research, user & JTBD research, and competitive analysis, and examined potential user needs, their pains & desires, and market dynamics.

Solution:

Based on the insights gathered from the research, we identified various use cases for the product and recognized the potential for a B2B2C approach. With this understanding, we drafted a comprehensive Market Requirements Document (MRD) and a detailed Product Requirements Document (PRD). The MRD provided an overview of the market landscape and customer needs, while the PRD outlined the product features and functionalities required to meet those needs effectively. 

We then created a product strategy, and product roadmap with prioritization and drafted meaningful user stories to enable the development of the features. We also assisted in creating wireframes and user interfaces for both the web and app platforms, ensuring a seamless user experience.

Outcome:

Armed with the MRD, PRD, product roadmap & user stories the startup could confidently proceed with developing its Minimum Viable Product (MVP) for the driving safety product. The startup successfully launched two products for web and app interfaces, aimed at enhancing driving behaviour monitoring and mentoring.

Result:

By leveraging our expertise in market research, product management, and user interface design, the UK-based startup was able to establish a strong foundation for its driving safety product. The product's feature roadmap and user stories ensured efficient development, leading to a well-received MVP with an excellent product-market fit.

3 months

Idea to Launch

2 customers

Large truck operators

5000

Users (truck drivers)

Driving Behaviour Monitoring & Mentoring Product for a UK-based Company

#Market Research #Positioning #Product Management #Wire-framing #UI #JTBD

Introduction:

Our client, an established online silver jewelry brand, has been operating through its eCommerce store and various marketplaces for seven years. Despite a healthy advertising budget and a decent amount of website traffic, the conversion rate remained below 0.4%, and the cart value consistently fell short of the cost of acquisition. As a result, the company struggled to achieve profitability and faced significant challenges despite maintaining healthy gross margins

Challenges Faced:

Before our intervention, the client grappled with low conversion rates and inadequate cart values, hindering sustainable growth. The persistent struggle to break even posed a major obstacle to the brand's ambitions.

Objectives:

The project's primary objectives were to elevate the conversion rate, increase the average cart value, and enable the brand to achieve profitability. The client sought sustainable and exponential growth to secure a dominant position in the competitive silver jewelry market.

Consulting Approach:

As Business Growth Consultants, we adopted a data-driven and customer-centric approach to address the challenges. Our methodology entailed comprehensive market and competitive research, surveys with existing and potential customers, and meticulous transactional data analysis.

Strategies Implemented:

Drawing from our research and insights, we undertook a multi-faceted approach to elevate the brand's performance. We redefined the product's value proposition and positioning to establish a compelling connection with the target audience. An enhanced user experience (UX) and user interface (UI) elevated the brand's online shopping journey, fostering seamless navigation and superior aesthetics. Our pricing and offers strategy enticed customers with attractive deals and personalized discounts, encouraging higher cart values. Additionally, cross-selling and up-selling tactics were implemented to maximize each customer's cart potential.

Results and Achievements:

Through the successful implementation of our strategies, the brand witnessed a remarkable transformation. The conversion rate soared two-fold, surpassing initial expectations. The average cart value experienced a substantial 20% increase, contributing to a phenomenal 200% increase in overall revenues.

Success Metrics:

The success of the project was measured through key metrics and KPIs, including conversion rates, average cart value, revenue growth, and customer satisfaction. Continuous tracking and evaluation of these metrics allowed us to make data-driven adjustments and optimize the brand's performance.

Lessons Learned:

During the project, we gained valuable insights into the significance of customer-centric strategies, data-driven decision-making, and personalized communication. The importance of refining pricing and offers to incentivize customers and optimizing cross-selling and up-selling tactics were among the valuable lessons learned.

Conclusion:

Our strategic interventions and growth-driven approach empowered the online silver jewelry brand to overcome obstacles and achieve extraordinary success. By elevating their website experience and optimizing pricing and communication, the brand experienced substantial improvements in customer engagement, conversions, and overall business growth.

2x

Customer Conversions

20%

Increase in Average Cart Value

200%

Increase in Overall Revenues

Achieving E-commerce Success: Online Silver Jewelry Brand's Boosted Conversions and Cart Value

#Market & Competitive Research #UI & UX #Pricing & Offers Strategy #Business Growth

Problem Statement

As a manufacturing services startup, our client had recently secured funding from a venture capital firm and was desperate to find new revenue opportunities beyond the existing product.

Our Solution

We were engaged to provide our expertise in market and category research, as well as conduct JTBD surveys with potential clients to identify pain points and uncover opportunities. Through our comprehensive research, we developed a clear product vision, positioning, and go-to-market strategy. We also designed wireframes, and UI, tested usability and drafted product features. Throughout the entire process, we acted as trusted partners to our client, offering guidance and feedback as their tech team developed the product and conducted market validation.

Impact

As a result of our efforts, our client was able to successfully launch the new product within just three months, experiencing significant traction and opening up new revenue opportunities. We are proud to have played a critical role in their success

Vendor Management SaaS Product for a four-year-old MaaS Startup

#Market & Competition Research #Product Strategy #Features Drafting & Prioritization #MVP #Product Management #Positioning #GTM

Problem Statement

Due to the COVID pandemic, all offline vehicle showrooms were non-operational, which had a significant impact on the automobile industry.

Our Solution

After engaging in in-depth conversations with the original equipment manufacturer (OEM) regarding their challenges and aspirations, we collaboratively developed a comprehensive online vehicle-buying platform. This cutting-edge platform provides an array of innovative features, including but not limited to, seamless vehicle discovery, effortless booking of test drives, streamlined options for insurance and financing, and the added convenience of having the vehicle delivered directly to the customer's doorstep. Our end-to-end solution is designed to provide a hassle-free and exceptional buying experience for all users.

Skills & Frameworks Used

User surveys, storyboarding, UX/UI design, feature drafting and prioritization, product management, and new product launch.

Impact

This was one of its kind platform in the automotive vertical in India, setting an example for other OEMs to pursue. This initiative enabled online vehicle sales and helped ease the sales burden to some extent.

Orchestrated an Online Platform to Buy Two-Wheelers for a Top Automobile OEM

#Features Drafting #Prioritization #UI/UX